Capitalising on Culture, Competing on Difference
Innovation, Learning and Sense of Place in a Globalising Ireland

Paper $30.00    |    978-1-84218-149-2    |    2009

Description
After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland’s economic development.

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6 1/8 x 9 1/4, 352 pages

Distributed for Blackhall Publishing
Available in North America only